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  • Americans are ready to return to the movie theater
  • Americans are ready to return to the movie theater
    Pavel Danilyuk (2021) ©
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Americans are ready to return to the movie theater

After a tumultuous year for the film industry, consumers are once again feeling the pull of the movie theater. The four-day Memorial Day weekend saw the biggest US box-office returns since 2019, almost $100 million in sales, reflecting increasing comfort with returning to pre-pandemic activities.

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