In China, the desire to be perceived as marriageable and successful has long driven men to adhere to a rigid (and largely unrealistic) model of masculinity – but societal shifts have sparked changes in attitudes. What does the ’modern man’ look like and what does he value in life?

Grappling with a generational malaise, young people in South Korea are looking to reclaim some agency over their life choices. How are they challenging traditional mindsets around success and escaping societal pressures? And how can brands help them achieve happiness on their terms?

High living costs and debt are some of the reasons that Chinese Gen Y and Z couples are putting off having children, leading to one of the world’s lowest fertility rates. As more people openly discuss these issues on social media, they’re fighting against the stigma of ‘leftover women’.

Employees in China are ‘naked resigning’ – a term for quitting a job without a plan for the future. With a comfortable, affluent life feeling far out of reach for many, young workers are opting for work-life balance over furthering their career.