Signal19 May 2021
Experiential stunts boost vaccine take-up for teens

Dracula’s castle in Romania is offering visitors a free COVID-19 vaccine alongside a tour of its torture exhibition. Meanwhile, in Shanghai, girl band SNH48 has been enlisted to promote vaccinations. These schemes aim to lure vaccine-hesitant Gen Zers through experiential nudges.

Experiential stunts boost vaccine take-up for teens