The number of vegans in Europe has doubled from 2016 to 2020, and more than half of ‘flexitarians’ want to become vegetarian or vegan in the future. With convenience and tradition keeping people from switching up their diets, there’s room for brand intervention to normalise veggie foods.

With vegan ranges available at supermarkets and fast food chains across the UK, it’s never been easier to adopt an animal-free diet. But who – and what – is helping to bring this formerly niche diet into the mainstream? And how can brands create excitement for those looking to cut back on meat?

Hemp Processor Socati has released two CBD-based coffee additives, one of which helps people curb their sugar consumption. With people looking to cut down on their sugar intake along with a growing interest in CBD, brands can offer wellness-based alternatives to standard sweeteners.

Snacking has become more than just a temporary distraction. This mid-afternoon (or sometimes mid-morning) pick-me-up is being elevated to scientifically aid diets, holistically improve health, and conveniently meet new lifestyle habits. But can these mini-meals really satisfy our hunger?