With a series of high-fashion partnerships, UGGs exemplifies the pandemic-era pivot. As people settle deep into comfort wear in lockdown, UGGs is getting a reboot with an approach that shows how a brand can shift from everyday essential to cult item with a few considered collaborations.

COVID-19 has prompted huge shifts in the US interior design industry – suddenly, outdoor spaces, privacy hubs, and colors that boost emotional wellbeing are paramount. How do these demands reflect people’s priorities during the pandemic? And what might they expect at home in the ‘new normal’?

At home and anxious, people have ditched denim in favour of cosy and comforting home necessities, with weighted blankets and soft loungewear in high demand. In light of these new needs, an old cult favourite has come back into the limelight: the UGG boot.

Shapeless, colorful furniture is sparking joy in the US, signaling a shift in interiors as people gravitate towards objects that make them happy. As the pandemic continues to keep many people inside, ‘blobjects’ are lifting their spirits and making the home a more playful space.