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  • Kardashian cleaning brand ignores chore exhaustion
  • Kardashian cleaning brand ignores chore exhaustion
    @getsafely | Instagram (2021) ©
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Kardashian cleaning brand ignores chore exhaustion

With hygiene still a top priority for many, the launch of celebrity-endorsed cleaning line Safely is well-timed. But critics say the brand’s humorous video launch ignores the housework exhaustion many consumers are facing, risking coming across as tone-deaf rather than aspirational. 

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