As roads emptied due to lockdown and school and exercise classes alike were called off, a retro pastime has emerged as a lockdown favorite. Gen Zers have taken to rollerskating as a low-stakes, high-reward hobby, escaping from pandemic realities with some four-wheeled joy.

How are young people balancing their bleak world-view with a distinct sense of humour? Why do values-led Zers sometimes shop unethically? What steps are they taking to safeguard their increased usage of tech? And how will their attitudes to health be shaped by COVID-19?

Savvy when it comes to social media and sustainability, Gen Zers thrive on worldly experiences. Their work lives are a means to save for travel and they’re more spontaneous than previous generations. How can brands tap this adventure-hungry mindset as they grow up globetrotting?

It’s no secret that Gen Zers are turning teenage norms on their heads. A cohort less preoccupied with drinking than those before them, venues are having to adapt to survive in a new nightlife era. How can these public spaces transform to turn this group of club-shunners into club-goers?