Across social media platforms, French women are using the hashtag #monpostpartum to share stories about childbirth and their recovering bodies. As the body positivity movement gains traction in France, how can brands step in to support women and to normalise the physical changes a baby brings?

Bodyform’s #PainStories campaign is breaking down taboos and the silence around endometriosis, periods, and vaginas. By creating an online resource, Bodyform is supporting women through their painful experiences and encouraging proper diagnosis and treatment.

Sexual wellness is being reframed as people have more open conversations around sex and begin to link sexual wellness to self-care. As whole-body wellbeing is embraced, Maude has put organic, natural products on the map – while also building a company with diversity and inclusivity at its core.

Cult Beauty has launched #Vulvalution, a sexual wellness and pleasure platform that's raising awareness through education. The sexual care market is being redefined as part of the beauty industry, catering to women who want more control of their sexual health and enjoyment.