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  • Support for local brands is growing in China
  • Support for local brands is growing in China
    Ketut Subiyanto (2020) ©
SIGNAL

Support for local brands is growing in China

Chinese consumers are known as the driving force behind the success of numerous European business sectors, but have been slow to show the same support to home-grown Chinese brands. However, as the quality improves so does trust, creating new opportunities for local brands.

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