From panic-buying to extreme saving, paths to purchase have morphed as we progress through the pandemic. But what are people willing to spend on? Canvas8 spoke to Dr. Ravi Dhar and Joe Pine to understand how brands can maintain and grow their following during and after COVID-19.

With hygiene a growing concern, brands are having to adapt, from hotels performing ‘safety theatre’ to retailers getting creative with in-store design. In the fashion space, a number of brands are releasing clothes made with virus-fighting textiles, hinting at a future where fashion and hygiene merge.

Britain’s lockdown measures to reduce the spread of COVID-19 have led to an increase in online shopping. As expectations for deliveries increase – when it comes to both speed and hygiene – DS Smith has created packaging specifically designed for quick, clean, and socially-distant drop-offs.

The easing of lockdown measures is leaving people in a bind. Though many remain wary of contracting COVID-19, there’s a common desire for physical interaction after months of social isolation. So, how can shops, restaurants, and leisure spaces create experiences that keep us safe and connected?