As Facebook’s most popular in-app game, FarmVille promised to bring players together over the collaborative act of virtual farming. But as more people rely upon virtual worlds for their dose of socialising, games with less meaningful social components – like FarmVille – are getting the boot.

Once perceived as an anti-social pursuit, gaming now offers people a way to connect with peers around the world through streaming, forums, and social media. How do these diverse communities go beyond gameplay to support individuals in their search for escapism and creative expression?

The sociability of online gaming, and increasing dominance of video game streaming, has seen gamer culture cross over to the mainstream. In-game clipping service Medal is looking to harness the social power of this lucrative consumer group, to become the next big name in social sharing.

Twitch has established itself as the leading player in live gaming coverage, but it’s not the only thing drawing people back on a daily basis. As the platform’s content has diversified beyond esports, the interactions between streamers and viewers have made into a hub for community and discussion.