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  • Beauty brands are wising up to anti-ageing backlash
  • Beauty brands are wising up to anti-ageing backlash
    Maria Lupan (2020) ©
SIGNAL

Beauty brands are wising up to anti-ageing backlash

The beauty industry has undergone considerable change since the mid-2010s, moving away from a polished towards a more realistic and inclusive image. And with older women seeking better representation, there’s a gradual shift away from ‘anti-ageing’ messaging and toward ‘pro-ageing’.

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