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  • People are forking out to boost their pets’ wellbeing
  • People are forking out to boost their pets’ wellbeing
    Zen Chung (2020) ©
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People are forking out to boost their pets’ wellbeing

The pet economy has soared in recent years, with Gen Yers, in particular, seeing pets as part of the family. As a result, sales of premium treats and accessories have grown, and with a survey showing that owners are concerned about their pets’ health, the pet wellbeing space looks likely to thrive, too.

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