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  • Young British men want ads that better reflect them
  • Young British men want ads that better reflect them
    Ketut Subiyanto (2020) ©
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Young British men want ads that better reflect them

As men continue to engage in conversations around toxic masculinity and its detrimental effects, they're looking for more nuanced representation from brands. In fact, two-thirds of men in the UK say that negative male stereotypes in advertising cause psychological damage. 

Canvas8

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