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  • Young British men want ads that better reflect them
  • Young British men want ads that better reflect them
    Ketut Subiyanto (2020) ©

Young British men want ads that better reflect them

As men continue to engage in conversations around toxic masculinity and its detrimental effects, they're looking for more nuanced representation from brands. In fact, two-thirds of men in the UK say that negative male stereotypes in advertising cause psychological damage. 



  • Article image Tribe: make-up for wholesome masculinity

    Staring at our face close-up on constant Zoom calls isn’t doing most people’s self-confidence any favors. A little bit of make-up can give our self-esteem a boost and Tribe is catering to cosmetics-curious men by offering modern make-up’ without the dated messaging of hyper-masculinity.

  • Framing dictates Aussies' engagement with stereotypes Framing dictates Aussies' engagement with stereotypes

    Most Australians recognise that gender stereotypes are harmful, but the framing of conversations about gender dictates how people engage with them. Research suggests that messaging about masculinity is more likely to inspire change when it steers clear of inflammatory language.

  • Article image Beard Board: the forum shaving down toxic masculinity

    Nailing the perfect beard is no mean feat. But online forum Beard Board is on hand to host constructive aesthetic feedback for beginners and the more experimental. With more men investing in grooming products and cultivating facial hair, peer-to-peer advice sites could be the key to fuzz finesse.

  • Article image How can men be encouraged to chat about health?

    From their outward appearance to inner bodily functions, many men struggle to talk to others about how they’re doing. Canvas8 spoke to three experts about how charities and brands can promote open conversations among men about physical and mental health, thereby improving their wellbeing.