The iconic Wassup! Bud ad of the 1990s may not have seemed to be promoting kindness and solidarity when it first aired, but the brand has updated its campaign to do just that. Responding to the COVID-19 pandemic, the edited version of the ad encourages people to combat loneliness during lockdown by checking in on their friends.

Whether to stay connected, informed, or distracted, social media plays multiple roles in people’s day-to-day lives – and it’s proving especially useful during the COVID-19 crisis. Canvas8 polled 1,000 Americans and spoke to nine people to find out what they want from these platforms and why.

Gen Yers may have grown up trying to 'catch ‘em all', but Gen Zers are also excited by a collaboration from two icons of the 90s: Baby-G and Pokémon. With a penchant for nostalgia, they’re drawn to lighthearted and bold designs that harken back to tech's early days.

The social media era of the web is defined by overwhelming amounts of content – from news updates on Twitter to the proliferation of sponsored posts on Instagram. Amid this digital cacophony, the humble email is regaining relevance – but how can brands harness the power of newsletters?