The COVID-19 pandemic has seen women dropping out (or being forced out) of the workforce in record numbers. What are the reasons behind this shift and how might they affect gender equality in the long run? Additionally, how can brands support mothers as they strive to find success and balance?

While the impact of COVID-19 has been felt throughout the UK’s healthcare system, economy, and job market, studies have found that women have been hit significantly harder than men. How has the pandemic affected mothers, and how can brands help them regain a sense of balance?

With mothers already taking on a disproportionate amount of housework and childcare, COVID-19 only worsened this inequality. In order to carve out dedicated space for their day jobs, working mothers are renting hotel rooms, apartments, and storage spaces to use as personal offices.

COVID-19 has led to heightened stress among many, but a study finds new mothers are at a particularly high risk, with the rate of postnatal depression spiking during lockdown. As the range of mental health challenges grows clear, there’s room for a more nuanced approach to support.