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  • Cadillac's 'Scissorhands' ad delights nostalgic viewers
  • Cadillac's 'Scissorhands' ad delights nostalgic viewers
    Cadillac (2021) ©

Cadillac's 'Scissorhands' ad delights nostalgic viewers

Taking a nostalgic trip to the 90s, Cadillac’s Super Bowl spot is a Tim Burton-inspired Edward Scissorhands spoof starring Timothée Chalamet and Winona Ryder. Far from Cadillac’s all-American look, the ad plays on the power of nostalgia to delight and distract.



  • Article image Deep Dive: The New American Dream

    In the New American Dream Deep Dive, we explore how aspirations in the US are evolving and how citizens are redefining success as the country’s place on the world stage is challenged. How can brands strike the right tone when looking to reach the modern American consumer?

  • Article image Is American exceptionalism dead?

    A lot of businesses traffic in American exceptionalism, tapping into national pride as part of their creative comms and brand identity. But while such aspirational messaging used to resonate with Americans – and many people around the world – will COVID-19 make this narrative less appealing?

  • Article image Super Bowl 2020: the insights behind the ads

    Why is optimistic advertising so appealing? How are people defining the ‘American Dream’ for themselves? And could breaking the fourth wall to subvert hard-selling win over new fans? Canvas8 unpicks the behavioral themes present in 11 notable campaigns from the 2020 Super Bowl.

  • Jeep ad plays on Americans' 'Groundhog Day' nostalgia Jeep ad plays on Americans' 'Groundhog Day' nostalgia

    To honor the 2020 Super Bowl landing on Groundhog day, Jeep’s ad tapped into American nostalgia by recreating the popular 90s film. But this time, it featured the new addition of a Jeep Gladiator, highlighting the brand's American roots and positioning the car as able to turn people's days around.