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  • YSL’s bespoke lipstick gadget uses tech to personalise
  • YSL’s bespoke lipstick gadget uses tech to personalise
    Anna Shvets (2020) ©
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YSL’s bespoke lipstick gadget uses tech to personalise

Personalisation is nothing new in beauty, but brands are having to innovate to deliver a bespoke experience in the pandemic context. For YSL, that means launching a high-end gadget that integrates with AI and an app to let people create their own lipstick shade at home.

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