Signal13 Jan 2021
YSL’s bespoke lipstick gadget uses tech to personalise

Personalisation is nothing new in beauty, but brands are having to innovate to deliver a bespoke experience in the pandemic context. For YSL, that means launching a high-end gadget that integrates with AI and an app to let people create their own lipstick shade at home.

YSL’s bespoke lipstick gadget uses tech to personalise