Signal12 Jan 2021
TikTok’s beauty positivity claims draw scepticism

A viral TikTok video shows @sarathefreeelf smearing fake eye-bags onto her otherwise perfectly made-up face. The move to normalise dark circles was praised by some, but it also garnered substantial side-eye – pointing to growing cynicism towards influencer- and brand-led claims of beauty positivity.

TikTok’s beauty positivity claims draw scepticism