The pandemic has forced people to reassess every aspect of their lives – including how they celebrate holidays. With the potential of further job losses and lockdowns, how can brands help Britons get in the festive spirit? From digital dinners to festive unboxing, the devil will be in the details.

As the threat of the virus persists, not everyone will feel comfortable navigating the pre-Christmas supermarket crowds. To make life a little easier for customers who are unable to make it to the shops, Morrisons is delivering a three-course Christmas dinner in a box.

Sainsbury’s is dreaming of a back-to-basics Christmas. The supermarket has dropped an ad made with grainy home-video footage to highlight the simple joy of holiday family time. As COVID-19 threatens to disrupt long-held traditions, the advert’s authentic, unflashy tone is striking a chord.

The reintroduction of lockdown measures in the UK left many people unsure of how Christmas would pan out and whether they’d be able to see their families. Canvas8 polled 1,000 Britons and spoke to nine people to find out how they expect to prepare for and celebrate the festive season in 2020.