The inability to try products in person has long been a barrier to buying beauty online, but with stores closed due to the COVID-19 pandemic, people have become increasingly reliant on e-commerce. How are brands innovating their e-tail offerings to both enhance discovery and assuage concerns?

Self-expression takes many forms, including how we present ourselves to the world. But with much of 2020 life taking place on video calls, there’s little room for creativity. L’Oréal has launched a virtual make-up line aimed at people looking to add some character and personality to their digital presence.

AR is steadily becoming ingrained in the beauty sector, making it easy for people to test products before purchase. Pinterest is acknowledging this shift by giving users an augmented search experience and creating opportunities for brands to replicate in-store interactions online.

The desire for a ‘natural’ look has made going under the knife an unappealing proposition for many Americans. Yet while Botox and lip fillers may be popular among celebrities, is the average consumer interested in non-invasive beauty treatments? Canvas8 spoke to eight people to find out.