As the legalization movement has destigmatized marijuana use across the US, weed-centric start-ups, lifestyle brands, and media companies have flourished. And while cannabis culture is nothing new, the modern iteration of it, which incorporates health and a high-end aesthetic, certainly is.

The majority of people in France have changed their habits to maintain their health, showing how attitudes to wellbeing are shifting because of the COVID-19 crisis. Brands that both help people get healthy and also stay that way are likely to make a long-term impact in this context.

As the wellness movement has spread across food and drink, the variety of teas at supermarkets has dramatically expanded, encompassing exotic blends with beautiful packaging and grand health promises. A growing number of women are buying into these brews, but is there any truth to their claims?

Recognising people’s growing interest in alternative, natural health solutions, Bvlgari Spa has launched a massage using CBD-infused oils. As CBD officially enters the self-care sphere, brands have an opportunity to offer high-end consumers new ways of experiencing its wellness benefits.