Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Aussies want to see uplifting Christmas 2020 adverts
  • Aussies want to see uplifting Christmas 2020 adverts
    Artem Kniaz (2020) ©
SIGNAL

Aussies want to see uplifting Christmas 2020 adverts

With different states under varying levels of lockdown, Australia is bracing for an unusual Christmas. Brands have a role to play when it comes to lightening the mood – in fact, almost half of Australians are looking for upbeat, cheerful festive campaigns to make them feel better. 

Canvas8

Related

  • Article image What makes people respond to cause-based marketing?

    Cause-based marketing sees brands launching campaigns and posting on Instagram to show their support for social issues. Yet while they may mean well, such efforts are routinely criticised, especially by discerning Gen Zers. So, how can brands demonstrate their commitment to a good cause?

  • People want advertising to add value during COVID-19 People want advertising to add value during COVID-19

    People are calling out for brands to drive change and act as partners in tackling the world's problems. In the middle of the COVID-19 pandemic, this means they want to see companies do their part in tackling the virus and supporting consumers through their advertising campaigns.

  • Britons believe in positive power of advertising Britons believe in positive power of advertising

    Nearly half of UK adults believe that advertising has a positive impact on society, according to a study by the Advertising Association (AA) and Credos. Despite widespread distrust in public and private institutions, it seems people are still optimistic that brands can effect meaningful change. 

  • Article image LOL! The science of comedy in advertising

    Many brands recognise that evoking laughter is a sure-fire way to get people’s attention – but that’s easier said than done. Canvas8 spoke to Caleb Warren, a marketing professor at the University of Arizona, to learn about the difficulties of using humour in ads and how this impacts brand loyalty.