The pandemic has forced people to reassess every aspect of their lives – including how they celebrate holidays. With the potential of further job losses and lockdowns, how can brands help Britons get in the festive spirit? From digital dinners to festive unboxing, the devil will be in the details.

The novel coronavirus that began sweeping the globe in early 2020 has made it difficult – and sometimes impossible – to engage in time-honored holiday traditions with loved ones. With no return to normal in sight, how will Americans adapt their celebratory habits for the short- and long-term?

Rather than a traditional video call, the Caribu app is an interactive platform that focuses on fun and connection. Users can read together over the app, use digital coloring books, play games, and have virtual playdates with everyone from grandparents to friends from school.

From stockpiling to stress-baking, the pandemic has shaken up people’s eating habits. In the UK, classic British dishes are making a comeback as diners take comfort in more regular mealtimes. With health anxiety still rife, however, brands could bring greater nutritional value to national favourites.