Signal11 Nov 2020
M&S digital-first Xmas ad lures ‘scrolling shoppers’

With online shopping set to reign supreme for Christmas 2020, Marks & Spencer is switching up its festive campaign, swapping the traditional TV advert for a digitally focused one. The shift speaks to a desire from consumers to see more tactful approaches to holiday advertising in the pandemic.

M&S digital-first Xmas ad lures ‘scrolling shoppers’