Going to the vet can be a difficult experience – pets may get spooked at the clinic by strange smells, sounds, and other animals, while many owners struggle to find the necessary time and funds to visit. FirstVet addresses these pain points by setting up virtual appointments through video calls.

An influx of enquiries into pet adoption has seen the Battersea Dogs and Cats Home rehoming more furry friends during the lockdown period. With people conscious of the positive mental health effects of being around animals, they’re turning to pets for comfort and emotional connection.

Animals have become a key part of Australian families, and they’re reaping the benefits. As Australian pet-owners, especially Gen Yers and Zers, embrace the array of new options in the pet-care space, how can brands support pet parents in ensuring their animals are happy and healthy?

To counter feelings of isolation and anxiety in lockdown, some people are finding comfort in animals, leading to an uptick in pet adoptions. And for those without the time or space for a real furry friend, virtual pet adoptions are giving them a sense of purpose and responsibility that they can focus on.