Signal28 Oct 2020
Hummer aims for a rebrand with luxe EV supertruck

The Hummer had its heyday in the 90s and early aughts, but the gas-guzzling car fell out of favor as people became more budget- and eco-conscious. In 2020, the carmaker is launching a luxury electric supertruck in a bid to make its brand recession-proof and open the door to clean energy.

Hummer aims for a rebrand with luxe EV supertruck