Thanks to hit TV show Peaky Blinders, which depicts Brum's gangster-led underworld at the turn of the 20th century, the city has witnessed a tourist boom. Driven by a desire for memorable travel experiences, ‘screen tourism’ is on the rise as people visit the places they’ve come to love on-screen.

HBO, Disney Plus, Apple+, and now Peacock – there are now around 300 streaming services in the US. But despite an initial wave of interest during the pandemic, consumer behavior has shifted, with many people reassessing which services are worth their buck. What does this mean for big providers?

With people spending more time at home, they’re turning to entertainment to break the monotony of the everyday and channel their anxiety into something more hands-on. But can escapism really help people feel more empowered? And how do they want brands to speak to them during a pandemic?

In France’s capital, the archetypal Parisian café is re-opening to the public after months of coronavirus-enforced closures. And in the emotional experience of returning to normal, people are realising that café culture is a core tenet of the Parisian lifestyle, offering a sense of hope and togetherness.