Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Aussies lose faith in the power of political action
  • Aussies lose faith in the power of political action
    Jonathan Kemper (2020) ©
SIGNAL

Aussies lose faith in the power of political action

After a year of mass disruption, a finds that Aussies are losing faith in the power of politics. As people shift their focus away from the system in favour of local, on-the-ground action, there’s an opportunity for brands to tap into people’s desire to flex their power for collective change.

Canvas8

Related

  • Article image Australia Snapshot: climate-anxious and losing trust

    What’s driving a mini-exodus from capitals to regional cities? Why are young people keen to axe Australia Day? And who are the winners and losers in the gig working revolution? This Cultural Snapshot uses local stats and case studies to explore the behavioural norms shared by Australians in 2020.

  • Pandemic drives up feelings of solidarity among Aussies Pandemic drives up feelings of solidarity among Aussies

    Australians are feeling more anxious, bored, and stressed during the coronavirus lockdown – but they’re also experiencing a greater sense of solidarity. As people adapt logistically and emotionally to the crisis, aligning with public sentiment is essential for brands and marketers. 

  • Aussies lose trust in the government after bushfires Aussies lose trust in the government after bushfires

    The Australian bushfires have dominated media narratives, but how have they impacted Australians? Research has found that the majority of Aussies have been affected by the fires and it’s impacting their attitudes and trust, with confidence in the government in decline.

  • Article image How are Aussies becoming more ethical consumers?

    As societal and environmental ills mount, Aussies are demanding that brands and the government take more responsibility for the impact their decisions have on everyday life. What issues are most pressing for people Down Under and how are their ethical expectations being met?