Signal13 Oct 2020
Primark’s ‘modest' range called out for tokenism

From sportswear that adapts to pregnant women’s bodies to 'nude' lingerie in a spectrum of skin tones, fashion brands are increasingly meeting demands for more inclusivity. To that end, Primark has released a modest range – but some have called the move tokenistic because it ‘others’ Muslim women.

Primark’s ‘modest' range called out for tokenism