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  • Primark’s ‘modest' range called out for tokenism
  • Primark’s ‘modest' range called out for tokenism
    Muhammad Ruqiyaddin (2019) ©
SIGNAL

Primark’s ‘modest' range called out for tokenism

From sportswear that adapts to pregnant women’s bodies to 'nude' lingerie in a spectrum of skin tones, fashion brands are increasingly meeting demands for more inclusivity. To that end, Primark has released a modest range – but some have called the move tokenistic because it ‘others’ Muslim women.

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