The proliferation of plant-based meat products at restaurants and grocery stores across the US has expanded the dining options available to vegans and vegetarians – but their appeal is not limited to those following niche diets. What’s driving more and more omnivores to gorge on meat alternatives?

The pandemic has prompted people to want to eat better, yet choosing the healthier option isn’t always easy. Asda’s dedicated vegan shopping aisle, a UK first, aims to show that putting vegan products together, and away from non-vegan choices, could remove the friction of shopping sustainably.

While the US has its fair share of plant-based spots that focus on ‘clean’ eating, with its flavorful food and daring marketing, Slutty Vegan proves the over-the-top, indulgent approach to vegan fare is a winner, especially for an audience that’s often excluded from mainstream vegan culture.

With almond, soy, oat, and even pea milk saturating supermarkets, could dairy’s obsolescence be on the horizon? Taking cues from the success of hyper-real plant-based meat alternatives, Eclipse Foods has entered the dairy wars with an alt-milk that tastes even better than the original.