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  • Values-led shoppers prep for a ‘human’ holiday season
  • Values-led shoppers prep for a ‘human’ holiday season
    Sigmund (2020) ©
SIGNAL

Values-led shoppers prep for a ‘human’ holiday season

As brands gear up for the 2020 holiday season, many are wondering whether Americans will feel safe enough to venture in-store. A survey suggests the answer is yes – as long as retailers demonstrate that they’re supporting their staff and actively keeping them and their customers safe.

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