As the digital and physical worlds of fashion continue to fuse, the industry is innovating to offer engaging, immersive experiences. With people's interest in sustainability and technology rising, retail spaces and campaigns are turning virtual – meaning the emperor’s new clothes just got real.

There's a fine line between impulsive and compulsive, and as people get hooked on the joy of receiving a delivery, many are becoming concerned about the effect of their expenditure. While deliveries provide delight in the darkest of days, debt is not too far away for those who overindulge.

AR advertising on Facebook news feeds is being embraced by beauty brands like Bobbi Brown, Sephora and Michael Kors. Given that 77% of Americans own a smartphone, AR advertising is a playful and effective way for people to ‘try before they buy’ and experiment with beauty options.

The majority of countries in Europe have closed schools and social spaces during the pandemic. Coupled with stringent social-distancing measures, this keeps teens from hanging out in person. Enter Yubo: a fresh way to socialise online and feel connected during lockdown.