With people across the US increasingly self-isolating and staying inside, they’re finding innovative ways to socialize. Netflix Party is a Chrome browser extension that creates a sense of community and lets people watch their favourite movies and shows together even when they’re miles apart.

Secret Cinema has teamed up with Häagen-Dazs and Goodwood to create a drive-in cinema experience fit for the social distancing era. With people cautious of cost and safety, the right brand partnerships could be a key way to reassure people in this evolution of the experience economy.

As lockdown leaves people bored, lonely, and seeking out new forms of camaraderie, some groups are finding comfort in communal online activities. For Doctor Who fans, or ‘Whovians’, group watch-alongs and exclusive cast interviews are offering collective escapism and entertainment.

In the Pressing Play Deep Dive, we explore the shifting entertainment habits and expectations as a result of COVID-19, and examine how technology has become central to keeping people connected to what they love. What does this mean for the evolution of sports and entertainment?