COVID-19 and social distancing have brought about an increased interest in close-to-home green travel experiences. Meeting this demand is Louis Vuitton’s camping gear, released as part of its AW20 line, which blends luxury aesthetics with functional features for high-end consumers on the move.

Whether it’s going on a road trip, to a drive-thru cinema, or trying to escape from the kids, cars have become personal sanctuaries in the pandemic. As people spend more time in their cars and seek to signal status in unique ways, luxury brands are collaborating with car manufacturers.

COVID-19 has hit the travel and hospitality sector harder than most others, with event venues forced to postpone bookings, airlines grounding fleets, and restaurants banning sit-in service. As people re-explore their leisure options post-lockdown, what will they expect from brands in this space?

Savvy when it comes to social media and sustainability, Gen Zers thrive on worldly experiences. Their work lives are a means to save for travel and they’re more spontaneous than previous generations. How can brands tap this adventure-hungry mindset as they grow up globetrotting?