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  • On shoe subscription creates endless recycling loop
  • On shoe subscription creates endless recycling loop
    @on_running | Instagram (2020) ©

On shoe subscription creates endless recycling loop

Even if someone is interested in sustainable fashion, ingrained habits often get in the way of changing our behaviour. To make buying green easier, footwear brand On has released a pair of recyclable shoes that’s only available via a monthly subscription, rewarding shoppers with unlimited new pairs.



  • Primark recycle scheme relieves fast fashion guilt Primark recycle scheme relieves fast fashion guilt

    Amid greenwashing tactics and hiked-up prices, shopping sustainably isn't always the most convenient option. To help people out, Primark has launched an in-store recycling scheme that stands as an example to other brands of how to prioritise progress over profit and competition.

  • Article image Will COVID-19 cause shoppers to trash their eco values?

    Concerns about sustainable consumerism took a back seat in the first half of 2020 as the coronavirus crisis made hygiene the foremost consideration while shopping. With packaged goods in high demand, how can brands reassure people who want to avoid infection without it costing the earth?

  • Article image Higher Studio: sustainable fashion for rent

    Fast fashion may satisfy a desire for frequent new lines, but the ethical cost is too steep for some. Offering a more sustainable alternative, Higher Studio allows fashionistas to rent out brand new high fashion items, helping them meet style expectations while staying true to their values.

  • Article image Loop: removing recycling barriers to embrace zero waste

    As people realise the impact of waste packaging on the planet, they’re making small lifestyle changes through independent brand innovations. But with convenience still high on people’s priority list, how is reusable, recyclable shopping platform Loop taking the circular economy mainstream?