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  • On shoe subscription creates endless recycling loop
  • On shoe subscription creates endless recycling loop
    @on_running | Instagram (2020) ©
SIGNAL

On shoe subscription creates endless recycling loop

Even if someone is interested in sustainable fashion, ingrained habits often get in the way of changing our behaviour. To make buying green easier, footwear brand On has released a pair of recyclable shoes that’s only available via a monthly subscription, rewarding shoppers with unlimited new pairs.

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