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  • Young adults living at home redefine independence
  • Young adults living at home redefine independence
    Some Tale (2020) ©
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Young adults living at home redefine independence

Facing pandemic-induced job and financial uncertainty, as well as college campus closures, more than half of young adults in the US are living with their parents – the highest level since the Great Depression. This has shifted family dynamics, giving brands an opportunity to tap into new family moments.

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