American Gen Yers are increasingly spending their leisure time at home, ditching nights out at bars and restaurants for dinner parties with friends and indulgent self-care rituals. Why are so many members of this cohort embracing a homebody lifestyle, and what might it take to attract them outside?

With COVID-19 drastically impacting young Americans’ work and study opportunities, many are struggling to stay financially independent. Amid this upheaval, some are moving back home with mom and dad, creating room for brands to ease this transition and build their resilience.

Panic-buying at supermarkets has made it difficult for many people to get hold of the everyday goods they need. With traditional fulfilment channels stretched by COVID-19, Heinz is embracing a direct-to-consumer model to get its products into pantries with just a few clicks.

With frightening rates of COVID-19 in many nursing homes and retirement communities, a number of elderly Americans have moved in with their children. But to protect everyone’s mental health, some have taken up residence in newly built “in-law flats” – self-contained homes in the back garden.