COVID-19 lockdowns have seen exhibitions around the world go digital to increase accessibility to art lovers who can’t travel to venues. Responding to this is Acute Art, an art production firm that uses VR and AR to display works in spaces that aren’t confined to studios, galleries, or museums.

Gen Zers are increasingly blurring the distinction between their online personas and IRL lives. Catering to this, Tremors has emerged as an exciting club night where revellers can take their online avatars out into the real world and interact with each other in a supportive space.

The Met has made its entire art collection available to upload in Animal Crossing so players can create galleries of their own. At a time when visiting cultural institutions is impossible, there are opportunities to digitise the experience and create new touchpoints with a wider and younger audience.

With the popularity of the experience economy showing no signs of slowing down, people are looking for wilder and more transformative immersive events. Step forward Meow Wolf, Santa Fe’s outsider art collective, which is now being touted as the Disney World of the experience economy.