New Deal Design has created Spot, an AI equipped toy which looks to fight back against the 'distraction economy' caused by excessive digital use. The toy comes at a time when kids are being encouraged to limit their screen time and embrace the great outdoors.

As they try to give their kids playtime that is both fun and productive, parents are looking for toys that educate their little ones as much as they entertain them. Coding Critters offers simple-to-use coding-based toys to teach kids about the basics of coding, without them even realizing it.

Brands and regulators are realising that kids are joining a web built for adults. From creating kid-appropriate games to nailing legally-compliant video content, SuperAwesome’s kid-orientated cyber safety champions changing data and advertising laws for children’s online activity.

With plastic waste a top-of-mind issue for eco-conscious consumers, brands are adapting their products with an emphasis on sustainability. Responding to this, Educational Insights has released a rocket ship toy packaged in a box that doubles as a launchpad, so that nothing goes to waste.