Signal15 Sep 2020
B&Q ‘Build a Life’ ad reveals the deeper meaning of home

A home is so much more than the property you buy; it’s the life that you and your loved ones build together. That’s the message in B&Q’s ‘Build a Life’ campaign, which taps into people’s emotional ties to the spaces that have kept them safe and together during lockdown.

B&Q ‘Build a Life’ ad reveals the deeper meaning of home