As people across the globe abruptly adjust to remote working, many have faced challenges – from WiFi woes to toddler tantrums on Zoom. Canvas8 spoke to Dave Cook, an anthropologist at University College London, to better understand how people can perform their best when working remotely.

Bored, anxious, and unable to leave home, Americans living under COVID-19 lockdown orders are eager for ways to pass the time. But what are the underlying behavioral drivers behind their surging interest in baking and cleaning? And how can brands support people adapting to 24/7 domestic life?

With Americans adjusting to lockdown life, many have returned to the kitchen, discovering (and re-discovering) ingredients and brands and adopting sustainable habits. Given these behavioral shifts, there are opportunities for brands to lean into people’s newly found discovery journeys.

Combining gaming, community, and fitness, Zwift is a VR-enhanced cycling program that lets people sweat together from the safety of their own homes. As at-home fitness continues to gain traction, gamification is creating a new landscape of exercise built on fun and virtual interaction.