Having been in lockdown for months, people are thinking of their home in a different light, and it's affecting the things they invest in. Many want an outdoor living space where they can relax and find solace, causing a boost in sales of outdoor furniture as people upgrade their gardens and backyards.

A growing number of Germans are planning to swap out the buzz of city life for the calm of the countryside. With WFH becoming the norm and months of lockdown re-affirming the importance of the great outdoors, the demand for homes in rural areas is on the rise.

From messages of support to those that aim to entertain, how can brands deepen their relationships with people during a pandemic? Canvas8 spoke to Tom Doctoroff, author of Twitter Is Not a Strategy, to understand the role brand behaviour plays during a time of uncertainty and crisis.

It’s no secret that spending time in nature is good for the soul. In an increasingly urban and tech-dominant world, being outdoors has become a luxury more than a lifestyle for many. However, with anxiety on the rise, there’s a renewed interest in the mental and social benefits of getting outside. From urban gardening to outdoor experiences, people are exploring how to enjoy being in the wild.