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  • Lockdown empowers women to embrace natural beauty
  • Lockdown empowers women to embrace natural beauty
    Muhammadtaha Ibrahim Ma'aji (2020) ©

Lockdown empowers women to embrace natural beauty

With many beauty salons forced to shut up shop during lockdown, typical routines were thrown into disarray. But as people channelled their anxiety into more sophisticated at-home self-care routines, ideals around beauty were reset. And post-lockdown, the natural look is back en vogue.



  • Article image Why peer-to-peer beauty selling is hinged on hype

    Avon’s sales model has found new life in the social media era, with beauty influencers and consumers alike looking to make money online as brand advocates. How is an appreciation for peer recommendations reshaping the sector, and how can brands adapt to a demand-driven landscape?

  • Article image Why is nostalgia the future for beauty products?

    As anxieties around COVID-19 have segued into a deeper and more consistent malaise, a longing for simpler times has caused some people to reshape everyday behaviours around comforting goods and long-established rituals. How is this sense of nostalgia impacting beauty and wellness habits?

  • Article image Spacemasks: easing people into beauty sleep

    As the worlds of beauty and wellness become increasingly intertwined, brands that bridge the two are finding fans fast. Spacemasks is offering a simple solution to a persistent problem for many Britons, helping wearers relax their minds and get some sorely needed beauty sleep.

  • Article image 2020 Expert Outlook on Beauty

    How is a lack of time impacting make-up routines? Will progressive masculinity rewrite the industry? And how is clean beauty getting a colorful makeover? In this part of the 2020 Expert Outlook, we speak to three experts about how people are rejecting old rules and forging new beauty narratives.