Yoga and pilates aren't the only physical activities that can facilitate mindfulness, with Adidas pushing the notion of mindful running through its Run To Connect campaign. It's playing on people’s evolving relationship with exercise as they increasingly see it as a stress reliever.

As people around the world wrestle with the impact of COVID-19 on their mental health, therapy and helpful apps are being sought out by people looking for support. Tackling the stigma of open conversations about mental health, Intellect is a Singapore-based app pushing for positive change.

Struggling with the restrictions placed on their lives, many Britons are turning to sport for the mental health benefits. By facilitating new ways to shake up fitness routines during lockdown, sports and fitness brands can boost people’s wellbeing and drive long-term loyalty and trust.

How is COVID-19 shifting attitudes around exercise? What role can technology play in helping people manage chronic conditions? Why is health advice from celebrities quickly losing relevance? And how are circadian cycles both being disrupted and restored to normality?