Charter company JetClass has launched ‘Flightpooling’, a jet-sharing service for people who need to get somewhere quickly, but don’t want to shell out for a private charter. The service provides a safe solution for those who can afford it but positions international travel as an elite luxury post-pandemic.

From messages of support to those that aim to entertain, how can brands deepen their relationships with people during a pandemic? Canvas8 spoke to Tom Doctoroff, author of Twitter Is Not a Strategy, to understand the role brand behaviour plays during a time of uncertainty and crisis.

Lockdowns might be beginning to lift in some parts of the US, but that doesn’t mean that everyone feels ready to re-occupy public spaces. As hotels re-open for business, they’re maxing out on deep-cleaning protocols to give reticent customers peace of mind amid fears of future outbreaks.

The global tourism industry was brought to its knees as COVID-19 restrictions saw jet-setters cancel flights en masse. As the world emerges from lockdown, it’s hoped that HNWIs will play a key role in reviving the sector – but how has the pandemic changed their vacation preferences?