Farfetch has partnered with Thrift+ to launch a circular model for clothes donations. By simplifying the process of getting rid of old clothes, and rewarding participants with store credit, Farfetch aims to secure customer loyalty and assuage the eco guilt that’s increasingly attached to new purchases.

Sustainability may be the buzzword among shoppers, but prohibitive costs are making environmentally-friendly options unobtainable for even the most eco-conscious consumers. With people increasingly keen to go green, brands have an opportunity to make sustainable lifestyles more accessible.

As people spend more time at home under lockdown, loungewear is experiencing solid growth. But beyond being just a comfortable indoor option, they’re becoming a status symbol for shoppers – Entireworld’s pastel hues and eco-friendly basics tap sustainability-keen luxury buyers.

Concerns about sustainable consumerism took a back seat in the first half of 2020 as the coronavirus crisis made hygiene the foremost consideration while shopping. With packaged goods in high demand, how can brands reassure people who want to avoid infection without it costing the earth?