Signal10 Aug 2020
'Got Milk?' leverages dairy resurgence to lure Gen Zers

After sales dropped in the wake of plant-based popularity, dairy is experiencing a resurgence as people in lockdown opt for comfort foods. Tapping into this, 'Got Milk?' ads have returned, bringing nostalgia to older consumers while adapting its messaging for the TikTok generation.

'Got Milk?' leverages dairy resurgence to lure Gen Zers