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  • Flavor fatigue keeps people from enjoying complex food
  • Flavor fatigue keeps people from enjoying complex food
    Markus Wrinkler (2020) ©
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Flavor fatigue keeps people from enjoying complex food

The brain has trouble with comprehension when it becomes tired, and this is also true of understanding taste. As lockdown continues to ease, people are moving from at-home comfort snacks to seeking more complex flavors in restaurants, allowing brands to cater to both tastebuds and the scenario.

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