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  • Iceland campaign lets pent up tourists scream it out
  • Iceland campaign lets pent up tourists scream it out
    Guillaume de Germain (2018) ©
SIGNAL

Iceland campaign lets pent up tourists scream it out

Iceland’s tourism board has released a campaign encouraging travelers to let go of coronavirus stress through scream therapy in its remote locations. With many people looking for ways to recover from pandemic anxiety, wellness offerings could be a stand-out factor for travel brands.

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