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  • Cash-strapped Gen Zers move back home to cut costs
  • Cash-strapped Gen Zers move back home to cut costs
    Kevin Turcios (2020) ©
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Cash-strapped Gen Zers move back home to cut costs

With COVID-19 drastically impacting young Americans’ work and study opportunities, many are struggling to stay financially independent. Amid this upheaval, some are moving back home with mom and dad, creating room for brands to ease this transition and build their resilience.

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